Pay Me for Tivo

PVRBlog points out how Tivo is being used to measure popularity of superbowl ads. Hmmm...correct me if I'm wrong, isn't one of the largest problems in advertising figuring out if the ads were actually watched and enjoyed?

So how about this for a business model turned on its ear....Tivo gives away boxes to everyone and tweaks it's software. It allows you to thumbs up/down anything and everything...not just shows. TV Commercials, movie trailers, news reports, everything.

Then the data is sold to the advertisers and TV companies so they can figure out what works and what doesn't. The best part is that it can be broken down by demographics. Tivo can give little rewards for answering profile questions. How about free Tivo points that earn you schwag or something. That's say at least 250 million Tivo boxes serving up free place shifting and what not, collecting your thumbs up/down on shows (maybe even parts of shows) and commercials.

So let's sum it up:

Tivo + Walmart-sized data center - subscription fees = Tivo Forever

TiVo measures success of Super Bowl ads | PVRblog